Home of the Beautiful People

By Malene Birger Spring Summer 2011. A dress fit for a bump? I think so.

I am off to Copenhagen Fashion Week in Denmark tomorrow, the place i call "home of the beautiful people" no where else on my travels do i see so many naturally beauties. California may be wall to wall with attractive people, with their gym honed bodies and beachy waves, but there must be something in the water that makes the Scandinavians so fresh faced and bright eyed, and i am yet to spot a hint of false tan nor a chemically straightened follicle, their "look" isn't about that, I wonder what they make of Gypsy Weddings? 
From a style point of view, less is most certainly more for Nordic, Swedish and Danish fashionistas, they aren't slaves to trends, favouring muted colours and simple shapes, layering is key with scarves featuring heavily. They are also a very loyal bunch, home grow brands such as By Malene Birger, Acne, Day Birger et Mikkelsen, flourish.
This time my professional eye will be firmly fixed on 3 things, finding the next big brand, emerging trends and last but not least.......how the Scandinavian women dress to flatter their bumps, fingers crossed i see plenty of fellow mums to be!